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Merchandising & Marketing Director in Calgary at Circle K

Date Posted: 10/19/2020

Job Snapshot

  • Employee Type:
  • Location:
    #400, 229 - 33rd Street NE
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:

Job Description

Director of Marketing and Merchandising

Posting Date : September 24, 2020

Internal and external candidates are invited to apply

Reporting to: Helene Drolet, Vice-President, Operations – Western Canada      

HR Partner: Cameron Steel

We know that you can work anywhere. However, working at Circle K is the start of something great! While you make it easy for our customers, we focus on you and your development! Our people make us who we are. We want to see you grow, so we put growing together at the forefront of everything we do. It is our duty to provide you with the tools and resources that you need to succeed. Joining Circle K means joining a team that is devoted to you!


Reporting to the V.P., Operations, the Director of Marketing and Merchandising will provide strategic leadership and management in the areas of Marketing and Communication for the Circle K Brand and also develop a Brand vision and supporting strategies to achieve Divisional sales and margin objectives.

The ideal candidate will:

  • Have a love for retail and the guest experience, thinking about how you could design campaigns, products and services that make their lives better.
  • Build a compelling business case for making things happen – blending art and science to influence others, showing a strong bias for impact over activity.


  • Manage and develop a multi-disciplinary team including Category and Marketing Managers, including their direct reports.
  • Support team culture through a one-team mindset and strong customer service mentality (internal and external customers)
  • Build and maintain a marketing focused organization within Circle K with strong emphasis on brand management.
  • Provide direction, leadership and support to the Circle K marketing and merchandising team/network in the execution of initiatives.
  • Proactively contribute to the strategic planning processes, providing market, competitive and customer data and insights, strategy and tactical plan development and revenue trend analysis.
  • Develop Western Canadian marketing and merchandising strategies and tactics.
  • With a thorough understanding of our competitive positioning, design and develop campaigns to take new services to the market, working in conjunction with our Regional Directors of Operations.
  • Working closely with Circle K’s Directors in other functions to ensure alignment of marketing/merchandising strategies with our goals and objectives.
  • Leverage strong relationships amongst suppliers and functional management.
  • Maximize growth in gross profit dollars in the company by advising the VP Operations on strategic alternatives for the company and implementing those initiatives specifically relating to marketing, product management and sales.
  • Prepare and lead all marketing and merchandising initiatives, both in terms of spending and revenue generation. 
  • Play a key role in marketing & communications strategy and formulation and execution of the annual Marketing & Communications Plan and budgets.
  • Prepare presentations, forecasts and budget reports (regular executive presentations)
  • Expand brand presence in each market by developing an annual merchandising plan detailing strategy, budget and expenditures.
  • Develop brand strategy to create loyalty, generate demand, and increase traffic count.
  • Develop category strategies to increase sales while delivering maximum profitability.
  • Analyze financial results, recommend promotions, and category changes to meet/exceed established goals.
  • Anticipates and reacts to competitive activity within each market by reviewing, analyzing and providing recommendations.
  • Lead major contract negotiations to reduce cost of goods.
  • Leverage strong relationships amongst suppliers and functional management.
  • Oversee execution of tactical plans submitted by senior managers (Merchandising, Category, Food service Development and Marketing).
  • Oversee private label product development.
  • Ensure implementation of merchandising plans and initiatives by communicating with Regional Directors of Operations and Market Managers.
  • Manage Price Book activities to ensure 100% accuracy of scan data
  • Supervise day to day activities of Category Manager and the Marketing Manager.


  • Bachelor’s degree in Marketing, Business or related field preferred, and/or 8-10 years marketing or business experience. 
  • Experience managing multiple employees, with direct reports is preferred
  • Experience in managing food service programs including fresh food, quick service among others.
  • Intermediate BI knowledge; ability to both apply and interpret data practically for use in real-world scenarios
  • Advanced skills: Word, Excel, PowerPoint, & related Microsoft suite products
  • Must possess strong analytical skills, the ability to manage multiple activities, and retain strong detail orientation. 
  • Must be able to maintain a positive team attitude, with a focus on individual development within their team.

Couche-Tard / Circle K values diversity in the workplace and is committed to employment equity by encouraging applications from the following designated groups: women, aboriginal peoples, persons with disabilities and members of visible minorities.  Accommodations are available on request for candidates taking part in all aspects of the selection process.