Job Description

OVERVIEW:

We’re looking for a talented marketer to join our Global Marketing team.  As we continue to grow our business, we are looking to expand our team and capabilities.  You’ll be a key leader in this transformation, working together with our team to help extend and improve our consumer experiences and drive growth across the business.

The Director of Media role leads the strategy and team in the development, execution, and evaluation of all brand digital, social media, traditional media and CRM marketing campaigns and related activities by providing analytical insights, reporting and actionable intelligence to help guide the decision-making process.

• Social Media:  Establish a social media strategy which builds a global brand presence with a cohesive local presence maintained by the individual business units. Coordinate with internal and external stakeholders to align on a strategy and develop relevant campaigns on a limited budget. Develop toolkits and recommendations for social media best practices and guidelines.

• Digital Media:  Establish a digital media strategy to reach customer and store segments effectively while building equity in the Circle K brand and key programs. Includes management of SEO, SEM, and global website CircleK.com.  Develop toolkits and recommendations for digital media best practices and guidelines.

• Traditional Media: Oversees and provides direction for media plans on national campaigns. Develop toolkits and recommendations for traditional media best practices and guidelines. This includes radio, out of home, direct mail, point of purchase and other print elements. 

• CRM Channels: Creates personalization and channel media strategy and campaigns across CRM channels including text, email, mobile app, newsletters, internal store displays and Gas Station TV. At the point where communicating with the most engaged customers, build a media and campaign strategy for traffic and brand affinity.

The ideal candidate will

• Have a love for retail and the guest experience, thinking about how you could design campaigns, products and services that make their lives better.
• Proven collaborator– able to get things done without formal authority or reporting relationships, working across functions, geographies and levels to make things happen. You seek collaboration, not control.

• Build a compelling business case for making things happen – blending art and science to influence others, showing a strong bias for impact over activity.

Circle K has a collaborative, entrepreneurial culture, and our business reflects this spirit.  We are looking for someone who wants to put his or her own fingerprints on the organization, and help contribute to the growth and direction of the company in a meaningful and personal way.

ESSENTIAL RESPONSIBILITIES

• Leads social, digital, CRM channels and traditional media marketing campaigns throughout the program life cycle – concept, execution, post-mortem
• Develop standard reporting/analytics deliverables for media campaign initiatives; Prepares materials, documents and data related to various marketing campaigns and initiatives and shares it across the organization.
• Pro-actively engages internal and external stakeholders to assist in the planning, preparation and execution of social, digital and traditional media marketing campaigns and related activities. This includes but is not limited to strategic media and creative agencies, the global brand team, art designers, copywriters, media buyers, printers, and internal analytics and digital platforms team.
• Collaborates closely with global teams and local/regional support departments including Marketing & Merchandising teams, Loyalty/Digital/Personalization teams, Category Management teams, Global Analytics, Procurement, etc.
• Coordinate all activities and ensure effective implementation with high success rates; Facilitates optimal collaboration and communication with key stakeholders, both internal and external, and within the various networks of the specific campaign
• Develops internal and external presentations as needed for business reviews; Creates storylines and overlays strategic messages into professional presentations

•            Collaborate with key vendor partners to take insights published by vendors and package for distribution throughout the network.  Gather in-depth studies as well as topline recaps for publishing on a regular schedule

• Flexible with working hours to support global ways of working

REQUIREMENTS

• Bachelor’s degree in Marketing, Business or related field, MBA preferred
• Minimum 7-10 years brand marketing and media experience, including social and digital platforms, traditional media channels, and CRM/Loyalty experience.
• Intermediate BI knowledge; ability to both apply and interpret data practically for use in real-world scenarios
• Advanced skills: Facebook Business Manager, Google Analytics, Google AdWords, Google Tag Manager, SEO, Social Media Marketing Platforms, & related Microsoft suite products
• Must possess strong analytical skills, the ability to manage multiple activities, and retain strong detail orientation.
• Must be able to adapt to rapidly changing environment, manage multiple priorities, and meet deadlines.  Best type of candidate would be a self-starter and comfortable being thrown into new situations and workgroups.  
• Experience building, developing and coaching high performing teams. Preferred experience doing this remotely.
• Must be able to perform the essential duties and responsibilities as described above. 
• Must be able to follow state, federal and company guidelines. 
• Must be able to maintain a positive team attitude and professional demeanor at all times.

  PHYSICAL REQUIREMENTS

  The physical requirements described here are examples of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations will be considered that might assist those individuals with disabilities in order to perform the essential task and duties.

• While performing the duties of this job, the employee is regularly required to sit, talk and/or hear.
• The employee frequently is required to use his/her hands in order to handle or grasp items of varying weight.
• The employee is occasionally required to stand, walk, and reach with both hands and arms.

  WORK ENVIRONMENT

  The work environment described below is an example of those an employee will experience while performing the essential functions of this job. Reasonable accommodations will be considered that might assist those individuals with disabilities to perform the essential tasks and functions of their job.

• The noise level in the work environment is usually moderate at a normal range.
• The lighting will include natural light from the outside as well as fluorescent lighting throughout the work areas.

  THE ABOVE STATEMENTS REFLECT THE GENERAL QUALIFICATIONS / DUTIES AND/OR RESPONSIBILITIES NECESSARY TO IDENTIFY THE JOB AND ARE NOT NECESSARILY INTENDED TO SET FORTH ALL OF THE SPECIFIC REQUIREMENTS OF THE JOB.

  NOTE:  This Job Description may change periodically as required by business necessity, with or without advance notice to employee

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