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Fuels Brand Manager in Charlotte, NC at Circle K

Date Posted: 4/10/2019

Job Snapshot

Job Description

Circle K is a great place to work! Here is why:
We know that you can work anywhere. However, working at Circle K is the start of something great! While you make it easy for our customers, we focus on you and your development! Our people make us who we are. We want to see you grow, so we put growing together at the forefront of everything we do. It is our duty to provide you with the tools and resources that you need to succeed. Joining Circle K means joining a team that is devoted to you!


Within Global Fuels the role of Fuels Brand Manager will be to aide in the development and execution of our Circle K Fuel Value Proposition. Primary purpose will be to support the execution of our Circle K Fuel Brand strategy. This role will play an integral part in the Circle K >2,100 fuel rebrands prior to 2022.  This role will also be responsible to aide in the development of our fuels guarantee program, national fuel campaigns, grand openings and community programs.  The role of Fuels Brand Manager will support Global Fuels in successfully achieving Circle K’s objective to Become the World’s Preferred Destination for Fuel.


  • Manage rebrand program for all Circle K rebrands – integration with BUs, timing,

      promotional organization, etc. 

  • Work with BU’s and Sourcing for rebrand proposals
  • Ensure graphics are in place and all punch-list items have been completed

    Ensure all fuel forecourt amenities are in place

  • Circle K Fuels Brand Strategy Execution

    Brand planning

    Work with facilities group from a brand element prep/timing

    Ensure all brand elements are in place/executed to standard

  • Product - Circle K Fuels brand

    Coordination with sourcing on additive selection and timing

  • Fuels Guarantee

    Create fuels guarantee strategy, graphics, manage implementation

    Collaborate with Sourcing

    Fuels guarantee graphics usage

  • National Fuel Campaigns Execution


    Coordinate operational execution with Operations

  • Community Programs

    Develop and create community program strategy

  • Grand Openings Execution

    Coordinate Grand Openings with BUs - ensure timing and all sites

    execute program.


  • Degree in business or an associates degree program with a primary focus in marketing,
  • Experience within relevant work can compensate for lack of formal education
  • >5 years within Fuels Marketing or Marketing
  • Consumer Experience insight.
  • Experience in Project Management.
  • Knowledge around market analyses
  • Knowledge of fuel brand marketing programs a plus
  • Fluency in English, both written and oral

Job duties may change with or without advance notice.

Circle K is an Equal Opportunity Employer.
The Company complies with the Americans with Disabilities Act (the ADA) and all state and local disability laws.  Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the ADA and certain state or local laws as long as it does not impose an undue hardship on the Company. Please inform the Company’s Human Resources Representative if you need assistance completing any forms or to otherwise participate in the application process.

Click below to review information about our company's use of the federal E-Verify program to check work eligibility:

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