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Merchandise Campaign Manager in Charlotte, NC at Circle K

Date Posted: 1/5/2021

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    2550 West Tyvola Road
    Charlotte, NC
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    1/5/2021

Job Description

JOB SUMMARY

The Merchandise Campaign Manager role supports the development, execution, and evaluation of national marketing campaigns and related activities by providing analytical insights, reporting and actionable intelligence to help guide the decision making process.

Campaign development: Supports the ideation and development process by coordinating with internal and external stakeholder resources, modeling financial impacts, and developing campaign KPI’s.

Campaign execution: Supports execution phase by presenting key reporting metrics, offering performance insights, and identifying opportunity gaps to program success.

Campaign post-mortem: Supports the evaluation of campaigns by providing key post-mortem insights, actionable learnings, and general performance reporting.

ESSENTIAL RESPONSIBILITIES

  • Supports North American marketing campaigns throughout the program life cycle – concept, execution, post-mortem;
  • Develops and coordinates standard reporting/analytics deliverables for north American campaign initiatives; Prepares materials, documents and data related to various marketing campaigns and initiatives 
  • Supports the development of campaigns by participating in the negotiation and ideation phase; provides ad-hoc support relevant to defining campaign objectives (traffic, sales, GP) 
  • Pro-actively engages internal and external stakeholders to assist in the planning, preparation and execution of marketing campaigns and related activities 
  • Collaborates closely with global teams and local/regional support departments including Marketing & Merchandising teams, Loyalty/Digital/Personalization teams, Category Management teams, Global Analytics, Procurement, etc.  
  • Develops internal and external presentations as needed for business reviews; Creates storylines and overlays strategic value messages into professional presentations 
  • Prepares weekly/monthly/quarterly reporting for North American campaigns; facilitates the dissemination and sharing of reports 
  • Manages the structure and content of a reporting portal for use by north American teams 
  • Works closely with BU resources to coordinate all activities and ensure effective implementation with high success rates; Facilitates optimal collaboration and communication with key stakeholders, both internal and external, and within the various networks of the specific campaign 
  • Shares research and insights with local BU teams; Gathers feedback and input from BUs on needs, trends and localized consumer insights, where applicable 
  • Participates in global team meetings and other forums as needed 
  • Ad hoc problem solving and day to day tasks as needed to support the needs of campaign initiatives 
  • Flexible with working hours and travel to support all global ways of working 

REQUIREMENTS

  • Bachelor’s degree in Marketing, Business or related field preferred, and/or 3-5 years marketing or category management experience. 
  • Intermediate BI knowledge; ability to both apply and interpret data practically for use in real-world scenarios
  • Intermediate skills: Word, Excel, PowerPoint, & related Microsoft suite products
  • Must possess strong analytical skills, the ability to manage multiple activities, and retain strong detail orientation. 
  • Must be able to perform the essential duties and responsibilities as described above. 
  • Must be able to follow state, federal and company guidelines. 



Circle K is an Equal Opportunity Employer.
The Company complies with the Americans with Disabilities Act (the ADA) and all state and local disability laws.  Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the ADA and certain state or local laws as long as it does not impose an undue hardship on the Company. Please inform the Company’s Human Resources Representative if you need assistance completing any forms or to otherwise participate in the application process.


Click below to review information about our company's use of the federal E-Verify program to check work eligibility:

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