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Private Brand Development Manager in Charlotte, NC at Circle K

Date Posted: 1/13/2021

Job Snapshot

  • Employee Type:
  • Location:
    2550 West Tyvola Road
    Charlotte, NC
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:

Job Description

Job Title: Private Brands Product Manager

As a member of our team, you’ll be responsible for helping to create a range of differentiated product throughout our market. The Private Brand team is developing, sourcing and maintaining a portfolio of products across our stores. The Private Brand team is responsible for development of core business concepts that include Product Specification, Packaging, Artwork, Implementation, Marketing and Communications. If you enjoy a dynamic environment, performing a variety of different tasks, as well as the opportunity to interface with different people across the world, then this is the place for you!

Job Summary:

The Private Brands Product Manager is responsible for development and implementation of the Private Brand strategies and product development and offerings throughout the Circle K family. The Product Development Manager manages the relationships with Suppliers, Manufacturers, Creative, Procurement and Operations as well as stewarding all necessary quality and safety controls, and is ultimately responsible for the superior execution of developed programs while seeking / developing new opportunities for growth.   

Essential Functions:

  • Manage PB categories and development of our private label business in North America to secure optimal COGS, improved profitability and differentiation in our markets.
  • Manage product development and implementation with manufacturers, distributors, creative teams, Procurement and Operations and secure product placement of Private Brand products.
  • Secure compliance of packaging, design and legal requirements for products in collaboration with QA / Legal and required regulatory agencies.
  • Collaborate with Marketing teams to define communication objectives and strategies for PL marketing implementation and ongoing execution.
  • Collaborate with Circle K Business units to secure adoption and implementation of products
  • Build a pipeline of innovation initiatives and relevant product lines in order to deliver on tomorrow.
  • Achieves financial objectives by preparation of annual business plan.


  • Broad experience in vendor selection, management, supply chain and quality assurance in a retail or CPG environment.
  • Demonstrated experience leading businesses or product lines in excess of $100M.
  • Skilled using marketing metrics, consumer insights and data to drive business decisions.

Candidates should possess these essential qualities & other considerations:

  • Action orientation and results-driven mindset.
  • Analytical skills and interested in fact-based decision making.
  • Strong understanding of retail store operations and needs is a plus.
  • Hands on ability to collaborate with different functions in the organization.
  • Knowledge of creative and marketing impact on consumer perception.
  • Experience with working across multiple cultures is an advantage.
  • Proven problem-solver with excellent written and verbal communication skills and attention to detail.


  • Bachelor’s degree required, Master’s degree is a plus.
  • Category management and/or product development skills.
  • Project Management competencies is a plus
  • Proficient with MS Outlook, Excel, Powerpoint, and Word, BI and PBI is a plus
  • Strong communication skills in English, both verbal and written
  • A minimum of 5 years’ experience working in Merchandising, Operations or related retail function.
  • 30% Travel is required in North America, with some external travel likely.
  • Valid Driver License.
  • Relocation/Virtual negotiable.

Circle K is an Equal Opportunity Employer.
The Company complies with the Americans with Disabilities Act (the ADA) and all state and local disability laws.  Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the ADA and certain state or local laws as long as it does not impose an undue hardship on the Company. Please inform the Company’s Human Resources Representative if you need assistance completing any forms or to otherwise participate in the application process.

Click below to review information about our company's use of the federal E-Verify program to check work eligibility:

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