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Social Media Analyst in Charlotte, NC at Circle K

Date Posted: 11/19/2020

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    2550 West Tyvola Road
    Charlotte, NC
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    11/19/2020

Job Description

Overview

The Social Media Analyst is responsible supporting and executing the company’s social media strategy, working across key social media channels including Facebook, Instagram, Twitter, YouTube and emerging channels (e.g. Tik Tok, Reels, etc.).  The successful candidate will have experience collecting and analyzing data related to social media marketing and campaigns, identifying appropriate channels for business objectives and tailoring to target audiences.  This role will be instrumental in providing data-driven insights to support increasing our social media presence and gaining visibility for our brand among consumers and strategic partners. 

Essential Responsibilities

1)      Understanding, monitoring, and reporting social media analytics

a.       Track key social media analytics monthly.  Monitors KPIs and provides insights to internal stakeholders (gaps, opportunities)

b.       Track and report website acquisition statistics (using Google Analytics) to evaluate how specific content is performing

c.       Social listening analysis of key themes, sentiment, and engagement

d.       Competitive analysis and monitoring

2)      Scheduling, coordinating and distributing content

a.       Maintain a monthly social media calendar with input from internal stakeholders and external vendor partners

b.       Use of Content Management System to schedule and distribute national content

c.       Repurpose content from other sources for our own social media channels, understanding how to change the tone of the content for each channel (ex: UGC, influencers).

3)      Social Media Engagement Management

a.       Assist with streamlining company social media accounts (e.g. Facebook, Instagram, Twitter, YouTube, and other social media platforms), ensuring uniform content and tone of voice within the social communities. 

b.       Track and increase engagement on social channels (growth, retention, interactions, conversions, etc.).

c.       Deploy social giveaways and fulfillment

d.       Ability to identify high performing ideas and campaigns for scalability

4)      Liaison to Internal Stakeholders for Localized Needs

a.      Assist Brand Managers with localized support as needed.

b.      Ensure local content is deployed appropriately.

 

Professional Competencies

•        Excellent analytical, organizational, project management and time management skills with an entrepreneurial attitude

•        Outstanding ability to think creatively and identify and resolve problems

•        Must be able to adapt to rapidly changing environment, manage multiple priorities, and meet deadlines

•        High level of integrity, autonomy, and self-motivation

•        Must be able to perform the essential duties and responsibilities as described above

•        Must be able to follow state, federal and company guidelines

Professional Skills & Qualifications

•        Bachelor’s Degree required

•        2 years minimum experience in social media marketing with demonstrated success

•        Experience and knowledge of social media advertising platforms (Facebook Business Manager, IG Ads Manager, Twitter Ads Manager, YouTube Ads Manager) etc. to track audience engagement and campaign performance

•        Experience working with monitoring and publishing tools (ex: Salesforce Social Studios, Hootsuite, Sprout Social)

•        Experience with website analysis tools (Google Analytics) as well as internal reporting tools

•        Proficiency in Microsoft Platforms

 

Physical Requirements

The physical requirements described here are examples of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations will be considered that might assist those individuals with disabilities to perform the essential tasks and duties.

•        While performing the duties of this job, the employee is regularly required to sit, talk and/or hear

•        The employee frequently is required to use his/her hands to handle or grasp items of varying weight

•        The employee is occasionally required to stand, walk, and reach with both hands and arms

Work Environment

The work environment described below is an example of those an employee will experience while performing the essential functions of this job. Reasonable accommodations will be considered that might assist those individuals with disabilities to perform the essential tasks and functions of their job.

•        The noise level in the work environment is usually moderate at a normal range

•        The lighting will include natural light from the outside as well as fluorescent lighting throughout the work areas

THE ABOVE STATEMENTS REFLECT THE GENERAL QUALIFICATIONS / DUTIES AND/OR RESPONSIBILITIES NECESSARY TO IDENTIFY THE JOB AND ARE NOT NECESSARILY INTENDED TO SET FORTH ALL OF THE SPECIFIC REQUIREMENTS OF THE JOB.

NOTE:  This Job Description may change periodically as required by business necessity, with or without advanced notice to employee.



Circle K is an Equal Opportunity Employer.
The Company complies with the Americans with Disabilities Act (the ADA) and all state and local disability laws.  Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the ADA and certain state or local laws as long as it does not impose an undue hardship on the Company. Please inform the Company’s Human Resources Representative if you need assistance completing any forms or to otherwise participate in the application process.


Click below to review information about our company's use of the federal E-Verify program to check work eligibility:

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